Successful business owners often reach a point where the challenge of more growth is no longer the primary issue… instead taking their business to the next level becomes their key focus.
A growing business means that not only is your revenue growing but so are the costs and resources involved, and not always in the proportions you’d prefer.
GROWTH VS SCALE
WHAT’S THE DIFFERENCE?
Scale is about growing revenue at a rapid rate with costs and resources being added incrementally.
The outcome being that profits and margins grow at a much faster rate than revenue.
As revenue is a ‘vanity’ measure and profits are ‘sanity’, it makes sense that you have a focus on scaling rather than just growing your business.
STEP CHANGES
‘Step Changes’ are a non-linear improvement in capacity, capability or performance.
In plain speak it’s a jump upwards at the same point in time. On a graph they look exactly like a step and hence the name.
Step changes aren’t 5, 10 or 20% improvements, most often they’re 2x, 3x or 10x improvements or advances in very short periods of time…
At Better Business Freedom we guide business owners through the process of successfully implementing step changes in scaling their business.
We do this with a tailored solution, centred on a proven framework and a dynamic model, that takes account of your unique circumstances, to deliver success and freedom your way!
